Based on the user's point of view, this article analyzes the user experience of the new version of Xianyu from four parts: market analysis, user analysis, product analysis, and overall analysis. 1. Experience environment Experience product: Xianyu Experience version: ios6.3.80 Experience device: iPhone8 Experience time: 2019.03.20 2. Market analysis 1. Industry environment With the rapid development of e-commerce and the prosperity of the sharing economy, people's lifestyles and life concepts are also changing. While paying attention to the quality of life, environmental protection concepts such as recycling are deeply rooted in the hearts of the people. As a result, idle trading has become a part of the sharing economy, and idle trading platforms have also ushered in a new blue ocean
with the advantages of low threshold and easy access . Xianyu User Experience Report 2. Market size In 2014, China's second-hand trading industry has formed a relatively established pattern on the PC side: such as 58.com, Ganji, and Baixing.com . The predecessor of phone number list Taobao second-hand - Xianyu was launched in 2013, which is equivalent to seizing the opportunity and grasping this time node . In March 2016, relying on the huge traffic of Taobao and Tmall, Xianyu announced that its community had 1.25 billion fish ponds in operation and more than 100 million real-name users . And according to the monitoring data of Analysys Qianfan: At present, the exclusive user rate of Xianyu among the second-
hand trading platforms is as high as 64.1% , and it is undoubtedly the leading player in the market . 3. User Analysis 1. User scale Xianyu User Experience Report As of July 2018, Xianyu ranked first in the second-hand trading app user preference index , followed by Zhuanzhuan, with little difference. Most of Xianyu's users divert traffic from Taobao, and can enter through Taobao's "one-click resale", "sell for money" and other entrances. 2. User portrait Mostly male: Xianyu User Experience Report Most of the post-80s: Xianyu User Experience Report The main army mostly lives in first- and second-tier cities: Xianyu User Experience Report As of March 2019, more than half of the registered users of